Brand safety aspires to being a trusted source of property information. Our aim is to reflect this experience with the clients we work with, ensuring that we have the measures and processes in place to promote your brand in a safe and engaging way to our readers.

The Irish Times supports the Coalition for Better Ads, whose aim is to improve consumers' experience with online advertising. Here is a link to our Digital Booking Terms & Conditions.

For direct, programmatic guaranteed and private marketplace bookings:

Channel & Property Targeting

If requested we can target away from certain channels / properties which are more likely to have brand-sensitive content. For example certain property brochures can be omitted from campaigns.

Article exclusions

In some cases where the content is of a sensitive nature, our editorial or operations team may remove specific advertising from this content if we believe it is in the best interest of the advertiser.

For open marketplace bookings:

The marketplace tools allow the buyers to exclude content or keywords that they do not want their ads to appear next to.

Social paid-for extension

With approval from the client, we have the ability to run paid-for promotion from our social platforms; Facebook, Twitter and LinkedIn. We adhere to all the brand safety guidelines laid out by the platforms in their respective ad-buying systems.

You can read more about them here: